Custom Targeting (Device Targeting) Extension for Instant Popup Builder

Deliver the right message to the right audience, every time.
The Custom Targeting Extension for Instant Popup Builder gives you advanced control over who sees your popups, when they see them, and under what conditions. Designed for precision marketing, this extension helps you create highly personalized pop-up campaigns that improve engagement, increase conversions, and reduce bounce rates.

Instead of showing the same pop-up to every visitor, Custom Targeting allows you to fine-tune your campaigns based on device type, browser, location signals, timing, referral source, and user behavior, ensuring your message is always relevant and impactful.

Documentation: How to use Custom Targeting (Device Targeting) Extension for Instant Popup Builder

Why Custom Targeting Matters

Generic popups often annoy users and hurt conversions. With Custom Targeting, your popups appear only to the audiences that matter, at the moments they’re most likely to engage. This results in better user experience, higher click-through rates, and smarter campaign performance.

Key Features

Device-Specific Targeting

Show different popups to:

• Desktop users
• Tablet users
• Mobile visitors

Ensure every popup is optimized for the visitor’s screen and context.

Browser-Based Targeting

Customize popups for users on:

• Chrome
• Safari
• Firefox
• Edge

Deliver browser-optimized experiences and ensure message compatibility. Use Device Targeting to control when and where WordPress popups appear based on device type, browser, IP address, time scheduling, referrers, and user behavior for higher engagement.